Cabinetworks Group Announces Appointment of Danielle Mikesell as New Chief Marketing Officer

FOR IMMEDIATE RELEASE

August 16, 2024

Cabinetworks Group, the country’s largest privately owned cabinet manufacturer, announced today the appointment of Danielle Mikesell as its new Chief Marketing Officer, effective immediately.

Mikesell joins Cabinetworks from Wilsonart Engineered Surfaces, where she served as Global Vice President of Marketing and Design. At Wilsonart, an industry-leading engineered surfaces manufacturer and distributor, Mikesell was responsible for building and strengthening Wilsonart’s family of brands, cultivating a world-leading design portfolio, driving growth strategies, capturing opportunities in new and existing markets, and increasing global demand for Wilsonart’s brands and products.

Mikesell has a distinguished 20-plus-year career in the building industry, with extensive experience in scaling for growth with multi-brand and complex product portfolios. She has held various senior leadership roles with responsibilities across North America, EEMA, and the Asia Pacific region. Prior to joining Wilsonart in 2019, she served as Executive Vice President of Marketing and Product Management at PGT Innovations. In this role, she led a complete transformation of the marketing, design, and engineering functions and played a pivotal role in M&A, investor relations, and corporate strategy.

“Danielle’s extensive experience and proven leadership in marketing, brand strategy, and product management make her an invaluable addition to Cabinetworks Group,” said Jeff Jackson, Chief Executive Officer of Cabinetworks Group. “Her strategic vision and innovative approach will be instrumental in advancing our brands, driving our growth initiatives, and ensuring we surprise and delight our customers. We are excited to welcome her to our team.”

Danielle will oversee all marketing and strategic planning functions in her new role, including brand and product management, digital marketing, customer insights, pricing, and communications. She will be responsible for developing and executing marketing strategies that enhance Cabinetworks’ market position, drive customer engagement, and support the company’s overall growth objectives.

“I am honored to join Cabinetworks Group and excited about the opportunity to lead the marketing and strategic planning efforts for such a dynamic and innovative company,” said Mikesell. “I look forward to working with the talented team at Cabinetworks to build on the brand’s success and create compelling marketing strategies that resonate with our customers and drive business growth.”

Cabinetworks Group is dedicated to providing high-quality, innovative cabinetry solutions that meet the diverse needs of its customers. The appointment of Mikesell as CMO underscores the company’s commitment to excellence, innovation, and its vision for continued growth.

About Cabinetworks Group

As the largest privately held cabinetmaker in the United States, Cabinetworks Group is home to more than 7,000 employees; 24 locations, including 18 manufacturing facilities; and 18 brands— among them industry leaders KraftMaid®, Medallion®, and Merillat®. Through an expansive network of major home centers, independent dealers, distributors, and multi-family home builders, Cabinetworks builds life into the kitchen—meeting any customer’s vision with the industry’s most comprehensive choice. More information about the company, its products, and career opportunities can be found at cabinetworksgroup.com.

Media Contact:
Karen Brawn, Director of Marketing
communications@cabinetworksgroup.com